WAP and WAP 2.0 Market Research Report in 2004

Owing to the basic equipments and the restriction of the application, WAP1.x is not expected to achieve excellent marketing effect. WAP is increasing until 2003, which become the focus of the market. The substantive application of WAP influenced the whole market. Though the income of the value-added service is not on the high level, it cannot deny that WAP must be another market’s pet following SMS and MMS.

China Mobile users break though 300 million in 2004; the total number of the registered users is over 40 million and keeps a high speed increasing.  For the network limitation, the Unicom users of CDMA1X is far less than the China Mobile users, however, it keeps a high users proportion of the WAP.

Since 2004, the mobile operator of WAP turns the focus on WAP2.0. During the year of 2004, WAP 2.0 service platform of Unicom was on line and the China mobile WAP2.0 service platform is though the business test on 5th February of 2005. While SP conducts the application of WAP2.0 version in succession. Because the service is at the initial stage, and the marketing deployment is limited, the actual effect may need the time research and confirmation. But it is no doubt that WAP 2.0 shows its own gaiety
 
 
 
This research report is made up of eight chapters. The following is the abstract of each chapter.
 
Chapter One Review the whole WAP technology development. Focus on the technology traits of WAP1.X and WAP 2.0 and make a compare. In the technology angle, WAP2.0 can bring the new marketing development point.
 
Chapter Two Describe the WAP service development and the traits. Classified the WAP/WAP2.0 service to find the new opportunity during the collecting course, while make the forecasting description for the service development.
 
Chapter Three Make an overall summary for the WAP2.0 market, including the division for the whole industry chain and the developing traits for each part, as well as the obstacles and the promotion factors. From the development of the overseas market, we can see the importance of WAP2.0 and its development has reference meaning for the market development in China. 
 
Chapter Four As one of the two key factors influenced the development of WAP2.0, the handset terminal-- the development scale of the WAP2.0 handset market becomes the focus as well. In terms of the whole market, the sale volume of the WAP 2.0 handset is not large, which is concentrated in the major brand manufactures such as NOKIA and MOTORALA. The support from the national handset is not enough. However, the product is influenced by the market demand. Because the operator of the WAP2.0 platform is online, it is necessary for the manufacturers to increase the output of the WAP2.0 handset. eShip predicts that the WAP2.0 handset users will reach 260 million in China in the year of 2008. 
 
Chapter Five As the core sustain layer of WAP service, the attitude of the mobile operator command the WAP development trend. In this Chapter, there is a main introduction about the program and the construction of WAP2.0 service platform of China Mobile and Unicom. And analyze the general operation situation of WAP service. Meanwhile, it predicts the WAP user’s amount and the business flow. 
 
Chapter Six In all WAP industry chain, the competition among SP is the most active and warmest. The competition among SP is showed the service competition and user’s competition. The chapter is directed to the specific market analysis, including the SP status, the attitude of SP for the WAP2.0 service, and the development of WAP2.0
 
Chapter Seven Discuss around the attitude of the data users for SP and the usage in order to discover the potential user’s demand to offer the better observation angle. eShip research find that the users have not enough interest and identification for WAP at present. Most people are still interested in the calling music, which shows that the market development capacity is far behind. In terms of both operators and SPs, only the good product is not enough. To make the users accept and actively use the service is the most effective way to development.
 
Chapter Eight The eship suggestions for the operators and SP business development and management。